More From MainPlace Mall & Holiday Festivities - You Wont Want to Miss This!
MainPlace Mall, a three-story super-regional shopping center in Santa Ana, California, announced it's holiday activities schedule as well as the introduction of an exciting new Santa set inspired by the fan-favorite Warner Bros. film A Christmas Story.
The new set modernizes the traditional Santa visit, offering guests a branded family entertainment experience that will appeal to visitors of all ages - not just families with children. The new walk-through set combines the best elements of today’s highly popular “selfie museums” and augmented reality interactive experiences. A rendering of the new set can be viewed and downloaded here: http://ow.ly/aQdv30pHu7t.
“The brand-new ‘A Christmas Story’-themed holiday experience debuting this year at MainPlace Mall is an incredible change from the traditional Santa sets shoppers have grown accustomed to over the years,” says Jonathan Maher, Senior General Manager of the shopping center. “The new experience, based on the film, A Christmas Story, features an array of photo opportunities, an augmented reality app that really brings the set to life, and period-specific décor that will immerse our visitors in the Parker family home and the 1940s-era time period. With this new interactive attraction, the journey to see Santa has just become as much fun as the visit itself.”
According to MainPlace Mall’s owner, Centennial, a real estate investment firm with a national portfolio of shopping, dining, entertainment and mixed-use destinations, the new set is one of four being introduced nationwide this year. Centennial also plans to tour these experiential holiday sets annually among several of its malls to provide visitors at each property — including MainPlace Mall — with an exciting new encounter year after year.
MainPlace Mall: “A Christmas Story” Holiday Set: Debuts November 13th
A cherished holiday film, A Christmas Story is the heartwarming narrative about Ralphie, a young boy in the 1940s who yearns for a special present for Christmas. The experience at MainPlace Mall incorporates many of the most famous scenes from the movie, and because the movie was set in the ‘40s, it provides an opportunity for different generations to share memories as they admire replicas of period-specific food items, appliances and furnishings and hear the sounds of an antique radio playing in the background.
Visitors to the experience at MainPlace Mall can take pictures in front of Ralphie’s family home, inside the Parker family kitchen, and as a paid addition, alongside the movie’s iconic leg lamp. Using the set’s free augmented reality app, guests can even don a pink bunny suit or watch the neighbor’s bloodhounds knock over the table and steal the Christmas turkey - all before visiting and taking professional photos with Santa and sliding down the movie’s famous slide to exit the set.
“Working so closely with Warner Bros. Consumer Products has been an incredible experience,” says John Carter, CEO and Design Director at Parker 3D. “By taking the key scenes from such a treasured Warner Bros. holiday film and combining them with the artistic talents of our very creative design team, we’ve developed an incredible multi-sensory experience that will engage, entertain and amaze families waiting to visit with Santa Claus as well as teens and senior citizens looking for a new and interesting way to experience the holidays.”
Visit with Santa Claus: November 13th - December 24th
